Privacy policy

Privacy policy



1) Information on the collection of personal data and contact details of the responsible person


1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data that can be used to identify you personally.


1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is RUNES BEVERAGE GmbH, Friedrichstrasse 13, 70174 Stuttgart, Germany, Tel.: +49 (0) 172 63 60 428, e-mail: info@runesvodka.com. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.


1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.



2) Data collection when visiting our website


During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with; Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.



3) Hosting


Hosting by Shopify
We use the store system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), for the purpose of hosting and displaying the online store on the basis of processing on our behalf. All data collected on our website is processed on Shopify’s servers. As part of Shopify’s aforementioned services, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc as part of further processing on our behalf. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by adequacy decision of the European Commission. Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. and Shopify (USA) Inc. in the USA are certified for the us-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.
For more information on Shopify’s privacy policy, please visit the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than the aforementioned of Shopify will only take place within the framework communicated below.



4) Cookies


In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In part, the cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with; Art. 6 para. 1 lit. b DSGVO either for the execution of the contract, in accordance with; Art. 6 para. 1 lit. a DSGVO in the case of consent given or in accordance with; Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.



5) Contact


When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with; Art. 6 para. 1 lit. f DSGVO. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your request. This is the case when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.



6) Data processing when opening a customer account and for contract processing


According to; Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data provided by you for the purpose of processing the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after expiration of these periods, unless you have expressly consented to a further use of your data or a legally permitted further use of data was reserved by our side.



7) Use of single sign-on procedures


7.1 – Facebook Connect

On our website, you can use the social plugin “Facebook Connect” of the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), to create a customer account or to register using the so-called single sign-on technology, if you have a Facebook profile. You can recognize the social plugins from “Facebook Connect” on our website by the blue button with the Facebook logo and the inscription “Log in with Facebook” or “Connect with Facebook” or “Log in with Facebook” or “Sign in with Facebook”.

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook Inc. server in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Facebook’s legitimate interest in displaying personalized advertising based on your surfing behavior.

By using this “Facebook Connect” button on our website, you also have the option of logging in or registering on our website using your Facebook user data. Exclusively if you give your express consent in accordance with Art. 6 (1) lit. a DSGVO prior to the registration process on the basis of a corresponding notice about the exchange of data with Facebook, we will receive the general and publicly accessible information stored in your profile when using the “Facebook Connect” button from Facebook, depending on your personally made data protection settings at Facebook. This information includes the user ID, name, profile picture, age and gender.

We would like to point out that, following changes to Facebook’s data protection conditions and terms of use, there may also be a transfer of your profile pictures, the user IDs of your friends and the friends list if these have been marked as “public” in your privacy settings on Facebook when you give your consent. The data transmitted by Facebook will be stored and processed by us for the creation of a user account with the necessary data (title, first name, last name, address data, country, e-mail address, date of birth), if these have been released by you at Facebook for this purpose. Conversely, data (e.g. information on your surfing or purchasing behavior) may be transferred from us to your Facebook profile based on your consent.

The consent granted can be revoked at any time by sending a message to the responsible person named at the beginning of this privacy policy.
Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php

If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with “Adblock Plus” (https://adblockplus.org/de/).


7.2 – Google Sign-In

On our website, you can log in to create a customer account or register via the “Google Sign-In” service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) using the so-called single sign-on technology if you have a Google profile. You can recognize the Google login function on our website by the button “Log in via Google”, “Log in with Google account” or “Log in with Google”.

When you call up a page of our website that contains a Google login function, your browser establishes a direct connection to Google’s servers. The content of the login button is transmitted by Google directly to your browser and integrated into the page. Through this integration, Google receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Google profile or are not currently logged in to Google. This information (including your IP address) is transmitted by your browser directly to a Google server and stored there; this may also involve transmission to the servers of Google LLC. in the USA. These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Google’s legitimate interest in displaying personalized advertising based on browsing behavior.

By using the Google login button on our website, you also have the option of logging in or registering on our website using your Google user data. Only if you give your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO before the registration process on the basis of a corresponding notice about the exchange of data with Google, we will receive the general and publicly accessible information stored in your profile when using the Google button from Google, depending on your personally made data protection settings at Google. This information includes the user ID, name, profile picture, age and gender.

We would like to point out that, following changes to Google’s privacy terms and conditions of use, the granting of consent may also result in the transfer of your profile pictures, the user IDs of your friends and the friends list, if these have been marked as “public” in your privacy settings at Google. The data transmitted by Google will be stored and processed by us to create a user account with the necessary data (title, first name, last name, address data, country, e-mail address, date of birth), if these have been released by you at Google for this purpose. Conversely, data (e.g. information on your surfing or purchasing behavior) may be transferred from us to your Google profile on the basis of your consent.
The consent given can be revoked at any time by sending a message to the responsible person named at the beginning of this privacy policy.

In the event that personal data is transferred to Google LLC., which is based in the USA, Google LLC. has certified itself for the us-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options for protecting your privacy, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=de&gl=de

You can view the terms of use for the use of “Google Sign-In” here: https://policies.google.com/terms

If you do not want Google to assign the data collected via our website directly to your Google profile, you must log out of Google before visiting our website. You can also completely prevent the loading of Google plugins with add-ons for your browser, e.g. with “Adblock Plus”(https://adblockplus.org/de/).



8) Use of your data for direct marketing


8.1 – Subscribe to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will send you information about our offers on a regular basis. Mandatory information for sending the newsletter is only your e-mail address. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter after you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on an appropriate link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. When you register for the newsletter, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of addressing you in an advertising manner by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible mentioned at the beginning. After unsubscribing, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data in a manner that goes beyond this, which is permitted by law and about which we inform you in this declaration.


8.2 – Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, from our range by e-mail. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f DSGVO. If you have initially objected to the use of your e-mail address for this purpose, no e-mails will be sent by us. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. For this, you will only incur transmission costs according to the prime rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.


8.3 – Newsletter dispatch via Klaviyo

Our e-mail newsletter is sent via the technical service provider “Klaviyo” 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 (1) lit. f DSGVO and serves our legitimate interest in using a newsletter system that is effective in advertising, secure and user-friendly. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.

Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.
To protect your data in the U.S., we have a data processing agreement with Klaviyo (“Data Processing Agreement”), in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties.

Klaviyo is also certified under the us-European data protection agreement “Privacy Shield” and thus undertakes to comply with the EU data protection requirements.

You can view Klaviyo’s privacy policy here: https://www.klaviyo.com/privacy


8.4 – CleverPush
You can sign up to receive our push notifications. To send our push notifications, we use the dispatch service “CleverPush”, which is operated by CleverPush UG (haftungsbeschränkt), Tondernstr. 1, 22049 Hamburg (“CleverPush”). You will receive regular information about our offered goods via our push notifications.
To sign in, you must confirm your browser’s prompt to receive notifications. This process is documented and stored by CleverPush. This includes the storage of the login time as well as your browser ID or your device ID. The collection of this data is necessary so that we can trace the processes in case of abuse and therefore serves our legal protection. In order to be able to show you the push notifications, CleverPush collects and processes your browser ID on our behalf, as well as your device ID in the case of mobile access.
By subscribing to our push notifications, you agree to receive them. The legal basis for the processing of your data after subscribing to our push notifications is Art. 6 para. 1 lit. a DSGVO if you have given your consent.
CleverPush also evaluates our push notifications statistically. CleverPush can thus recognize if and when our push notifications were displayed and clicked by you.
You can revoke your consent to the storage and use of your personal data to receive our push notifications and the statistical collection described above at any time with effect for the future. For the purpose of revoking consent, you can change the setting provided for this purpose for receiving push notifications in your browser. If you use our push notifications on a desktop PC with the “Windows” operating system, you can also unsubscribe from our push notifications &by right-clicking on the respective push notification in the setting that appears there.
Your data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. Accordingly, your data will be stored as long as the subscription to our push notifications is active. The unsubscribe process is explained in detail under the following link: https://cleverpush.com/faq


8.5 – Goods availability notification by e-mail

If we offer in our online store for selected, temporarily unavailable items the possibility to inform you by e-mail about the time of availability, you can subscribe to our e-mail notification service for the availability of goods. When you sign up for our availability email notification service, we will send you a one-time email notification of the availability of the particular item you have selected. Mandatory information for sending this notification is only your e-mail address. The provision of further data is voluntary and may be used to address you personally. For sending this notification we use the so-called double opt-in procedure. This means that we will only send you a corresponding notification once you have expressly confirmed that you consent to receiving such a message. We will then send you a confirmation e-mail asking you to confirm that you wish to receive such a notification by clicking on an appropriate link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. When you register for our e-mail notification service for the availability of goods, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data we collect when you register for our goods availability e-mail notification service is used solely for the purpose of informing you about the availability of a particular item in our online store. You can unsubscribe from the goods availability e-mail notification service at any time by sending a message to the responsible person mentioned at the beginning. After unsubscribing, your e-mail address will be deleted immediately from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.



9) Data processing for order processing


9.1 – In order to process your order, we work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the framework of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b DSGVO.


9.2 – To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name as well as your delivery address and, as far as necessary for the delivery, your telephone number to a shipping partner selected by us exclusively for purposes of the delivery of goods Art. 6 para. 1 lit. b DSGVO.


9.3 – Use of payment service providers (payment services)

– Amazon Pay
If you select the payment method “Amazon Pay”, the payment will be processed via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: “Amazon Payments”), to whom we will pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 (1) lit. b DSGVO. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only insofar as it is necessary for this purpose. You can find more information about the privacy policy of Amazon Payments at the following internet address: https://pay.amazon.com/de/help/201751600

– Apple Pay
If you choose the payment method “Apple Pay” of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing is carried out via the “Apple Pay” function of your terminal device running iOS, watchOS or macOS by charging a payment card deposited with “Apple Pay”. Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To release a payment, you must enter a code that you have previously defined and verify it using the “Face ID” or “Touch ID” function of your end device.
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
Insofar as personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b DSGVO.
Apple retains anonymized transaction data, including the approximate amount of the purchase, the approximate date and time, and whether the transaction was completed successfully. Anonymization completely eliminates any reference to individuals. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and disable “Allow payments on Mac”.
Further information on data protection with Apple Pay can be found at the Internet address below: https://support.apple.com/de-de/HT203027

– ConCardis
If you choose to pay by credit card using the payment service provider ConCardis, payment will be processed via the payment service provider ConCardis GmbH, Helfmann-Park 7, 65760 Eschborn, to whom we will pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 (1) lit. b DSGVO. Your data will be passed on solely for the purpose of processing payments with the payment service provider ConCardis and only to the extent necessary for this purpose. You can obtain further information on the data protection provisions of ConCardis at the following Internet address: https://www.concardis.com/datenschutzerklaerung.

– giropay
In case of payment via “giropay”, the payment is processed via giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to which we pass on the information you provided during the ordering process, together with the information about your order. In accordance with Art. 6 Para. 1 lit. b DSGVO, your data will be passed on exclusively for the purpose of payment processing and only to the extent necessary for this purpose. You can obtain further information about the data protection provisions of giropay GmbH at the following Internet address: https://www.giropay.de/rechtliches/datenschutzerklaerung

– Klarna
If you choose a Klarna payment service, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable the processing of the payment, your personal data (first and last name, street, house number, zip code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, delivery type) will be forwarded to Klarna for the purpose of identity and credit information, provided that you have expressly consented to this in accordance with Art. 6 para. 1 lit. a DSGVO during the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
Your personal data will be processed in accordance with applicable data protection laws and as described in Klarna’s Privacy Policy for affected persons domiciled in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for affected persons domiciled in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
handled.

– Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b DSGVO and only insofar as this is necessary for the payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of PayPal’s legitimate interest in determining your solvency. PayPal uses the result of the credit check in terms of the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including information on the credit agencies used, please refer to PayPal’s data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

– Shopify Payments
We use the payment service provider “Shopify Payments”, 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment processing is carried out by the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on your information provided during the ordering process together with information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b DSGVO. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. You can find more information about the data protection of Shopify Payments at the following Internet address: https://www.shopify.com/legal/privacy.
You can find data protection information on Stripe Payments Europe Ltd. here: https://stripe.com/de/privacy

– Skrill
If you choose a payment method of the payment service provider Skrill, the payment is processed &via the payment service provider Skrill Ltd., Floor 27, 25 Canada Square, London, E14 5LQ, England, to which we pass on your information provided during the ordering process together with the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b DSGVO. The transfer of your data is solely for the purpose of payment processing with the payment service provider Skrill Ltd. and only to the extent necessary for this purpose.

10) Contact for evaluation reminder


Own rating reminder (no dispatch by a customer rating system)
We use your e-mail address for a one-time reminder to submit a rating of your order for the rating system we use, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 (1) lit. a DSGVO.
You can withdraw your consent at any time by sending a message to the data controller.

Rating reminder by Trusted Shops
If you have given us your express consent to this during or after your order in accordance with Art. 6 Para. 1 lit. a DSGVO, we will transmit your e-mail address to the rating platform Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de), so that they can send you a rating reminder by e-mail.
You may withdraw your consent at any time by sending a message to the data controller or to the rating platform.



11) Verwendung von Sozialen Medien: Social Plugins


11.1 – Facebook as default plugin

Our website uses so-called social plugins (“plugins”) of the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. You can find an overview of the Facebook plugins and their appearance here: https://developers.facebook.com/docs/plugins

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a server of Facebook Inc. in the USA and stored there.

If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the “Like” button or posting a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Facebook’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Facebook service.

If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus to the data processing operations described above for the future with add-ons for your browser, e.g. with the script blocker “NoScript”.(http://noscript.net/).

Facebook Inc., headquartered in the USA, is certified for the us-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, can be found in Facebook’s privacy policy:
https://www.facebook.com/policy.php


11.2 – Facebook plugins with 2-click solution

Our website uses so-called social plugins (“plugins”) of the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

To increase the protection of your data when visiting our website, the plugins are initially deactivated by means of a so-called “2-click” solution integrated into the page. You can recognize deactivated plugins by the fact that they are grayed out. This integration ensures that when you call up a page of our website that contains such plugins, no connection is yet established with the Facebook servers. Only when you activate the plugins and thus give your consent to the data transfer in accordance with Art. 6 (1) lit. a DSGVO, your browser establishes a direct connection to the Facebook servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the scope of the data that Facebook collects with the help of the plugins. According to our knowledge, Facebook in any case receives information about which of our websites you have currently and previously accessed. By integrating the plugins, Facebook also receives the information that your browser has accessed the corresponding page of our website if you do not have a profile on Facebook or are not currently logged in. The information collected (including your IP address) is transmitted from your browser directly to a Facebook Inc. server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation does not affect the data that has already been transferred to Facebook.

Facebook Inc., headquartered in the USA, is certified for the us-European data protection&agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, can be found in Facebook’s privacy policy: https://www.facebook.com/policy.php


11.3 – Facebook plugins with Shariff solution

Our website uses so-called social plugins (“plugins”) of the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when you call up a page of our website that contains such buttons, no connection is yet established with Facebook’s servers. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (possibly after entering your login data).

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, can be found in Facebook’s privacy policy: https://www.facebook.com/policy.php



12) Use of social media: videos


12.1 – Use of Vimeo videos

Plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Vimeo. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

The described data processing operations are carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of Vimeo’s legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.

The purpose and scope of the data collection and the further processing and use of the data by Vimeo, as well as your rights in this regard and setting options for protecting your privacy, can be found in Vimeo’s privacy policy: https://vimeo.com/privacy

Vimeo, Inc., based in the USA, is certified for the us-European data protection agreement “Privacy Shield&”, which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For videos from Vimeo that are embedded on our site, the tracking tool Google Analytics of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo’s own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called “cookies” for tracking, these are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

This processing is carried out pursuant to Art. 6 (1) lit. f DSGVO on the basis of Vimeo’s legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.


12.2 – Youtube video use

This website uses the Youtube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider “Youtube” uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behavior. If you are logged into Google, your data is directly assigned to your account when you click on a video. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f DSGVO on the basis of Google’s legitimate interests in the insertion of personalized advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. The use of YouTube may also result in the transmission of personal data to the servers of Google LLC. in the USA.
Independently of a playback of the embedded videos, a connection to the Google network is established each time this website is called up, which may trigger further data processing operations without our influence.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For more information on data protection at “YouTube”, please refer to the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.



13) Retargeting/ Remarketing/ Referral advertising


Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with this we advertise for this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website according to Art. 6 para. 1 lit. f DSGVO.
Additional data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web. In this case, if they are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. In the course of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can obtain information from the Digital Advertising Alliance at the Internet address www.aboutads.info about the setting of cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.
In the event that personal data is transferred to Google LLC., which is based in the USA, Google LLC. has certified itself for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.



14) Use of a live chat system


ManyChat with Facebook Messenger integration
For contacting and communicating, we use ManyChat, a chatbot integration for Facebook Messenger from ManyChat Inc, 535 Everett Ave, Apt. 312, Palo Alto, CA 94301, USA (“ManyChat”). Our chatbot from ManyChat can be accessed via “Facebook Messenger” and, depending on user preference, provides information about news and/or answers users’ questions.
Within the scope of contacting ManyChat, personal data is processed that originates from the use of Facebook Messenger. For the use of ManyChat a registration on Facebook is necessary.
So, on the one hand, your Facebook ID is stored in our system. In addition, ManyChat stores the messages that you exchange with the chatbot. Facebook grants us access to your “public information”, such as name, profile and cover picture, gender, networks, username and Facebook ID, which are stored on Facebook. We use this information exclusively to be able to operate ManyChat in such a way that, for example, a personal address is possible. To the best of our knowledge, the content of the conversations is not evaluated by third parties for advertising or market research purposes. We refer here to the terms of use of Facebook (https://www.facebook.com/terms) and Facebook’s privacy policy: https://www.facebook.com/privacy/explanation/.
Provided you give your express consent and optionally register in our Messenger Bot to receive advertising, you will regularly receive messages from us about current offers and promotions. You have the option to unsubscribe from the information for the future at any time and thus revoke your consent. ManyChat will advise you of the option to unsubscribe; alternatively, you can initiate the unsubscribe process by using the “Unsubscribe” command. By unsubscribing from ManyChat messages (revoking your consent), your data will be deleted from the list of message recipients. Any recorded chat logs will also be automatically deleted in this case.
If you register for regular notifications in the course of direct marketing with your express consent, your data will be processed exclusively in accordance with Art. 6 (1) a DSGVO. If your contacting aims at the conclusion of a contract or concerns the processing of an already concluded contract, the legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. In all other cases, the legal basis for the processing is our legitimate interest in responding to your request pursuant to Art. 6 (1) lit. f DSGVO. Your data will be deleted after final processing of your request.
We have entered into an order processing agreement with ManyChat, by which we oblige ManyChat to value our customers’ data and not to pass it on to third parties.
For more information about privacy when using ManyChat, please visit: https://manychat.com/privacy.html

Zendesk (formerly Zopim)
This website uses technology from Zendesk Inc, 1019 Market St, San Francisco, USA (www.zendesk.com) to collect and store pseudonymized data for the purpose of web analytics and to operate the live chat system, which is used to respond to live support requests. From this pseudonymized data, usage profiles can be created under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor’s Internet browser. Among other things, the cookies enable the recognition of the Internet browser. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
The data collected using Zendesk technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. In order to avoid the storage of Zendesk cookies, you can set your internet browser so that no cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, switching off all cookies may mean that some functions on our Internet pages can no longer be executed. You can deactivate the data collection and storage for the purpose of creating a pseudonymized usage profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address stated in the imprint.
Zendesk Inc., headquartered in the USA, is certified for the us-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.



15) Tools and other


15.1 – Cookie consent tool based on Usercentrics technology

This website uses a cookie consent tool with technology from Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter “Usercentrics”) to obtain effective user consent for cookies and cookie-based applications that require consent.

By integrating a corresponding JavaScript code, users are shown a banner when they call up the page in which they can give their consent to certain cookies and/or cookie-based applications by setting a check mark. The tool blocks the setting of all cookies requiring consent until the respective user grants the corresponding consent by setting a check mark. This ensures that cookies of this type are only set on the user’s end device if consent has been granted.

In order for the cookie consent tool to be able to clearly assign page views to individual users and to individually record, log and store the consent settings made by the user for a session duration, certain user information (including the IP address) is collected when our website is called up by the cookie consent tool, transmitted to servers of Usercentrics and stored there.

This data processing is carried out in accordance with Art. 6 (1) f DSGVO on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Further legal basis for the described data processing is furthermore Art. 6 para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

We have concluded an order processing agreement with Usercentrics, by which we oblige Usercentrics to protect the data of visitors to our website and not to pass it on to third parties.

For more information about Usercentrics’ use of data, please see the Usercentrics Privacy Policy at https://usercentrics.com/privacy-policy/


15.2 – Google Customer Reviews (formerly Google Certified Merchant Program)

We work with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. This involves asking you, after you have made a purchase on our website, if you would like to participate in an email survey from Google. If you give your consent in accordance with; Art. 6 para. 1 lit. a DSGVO, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the purchase experience on our website. The rating you provide will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. In addition, your review will be used for Google Seller Reviews. As part of the use of Google Customer Reviews, there may also be a transmission of personal data to the servers of Google LLC. in the USA.

You may withdraw your consent at any time by sending a message to the data controller or to Google.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For more information about Google’s privacy practices related to the Google Customer Reviews program, please see the link below: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about Google Seller Ratings privacy at this link: https://support.google.com/google-ads/answer/2375474



16) Rights of the data subject


16.1 – The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, which we inform you about below:

  • Right to information pursuant to Art. 15 DSGVO: You have in particular the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or criteria for determining the storage period. the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed about which guarantees exist in accordance with Art. 46 DSGVO when your data is transferred to third countries;
  • Right to rectification pursuant to Art. 16 DSGVO: You have a right to the immediate rectification of any incorrect data relating to you and/or completion of any incomplete data stored by us;
  • Right to erasure pursuant to Art. 17 DSGVO: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) DSGVO are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;
  • Right to restriction of processing pursuant to Art. 18 DSGVO: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being verified, if you refuse the deletion of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you require your data for the assertion, exercise or defense of legal claims after we no longer need this data after the purpose has been achieved, or if you have lodged an objection for reasons relating to your particular situation as long as it has not yet been determined whether our legitimate grounds prevail;
  • Right to information pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability pursuant to Art. 20 DSGVO: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another controller, insofar as this is technically feasible;
  • Right to revoke consent granted in accordance with Art. 7 (3) DSGVO: You have the right to revoke consent to the processing of data once granted at any time with effect for the future. In the event of revocation, we will delete the data concerned without delay, unless further processing can be based on a legal basis for processing without consent. The revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until the revocation;
  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data concerning you infringes the GDPR, you have – without prejudice to any other administrative or judicial remedy – the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement.

16.2 – RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.



17) Duration of the storage of personal data


The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – if relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a DSGVO, this data is stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of the contract and/or there is no legitimate interest on our part in continuing to store it.

When processing personal data on the basis of Art. 6(1)(f) DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing based on Art. 6 (1) lit. f DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 (2) DSGVO.

Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.